Trip length is usually decided by leave allowance and then everything else gets squeezed to fit. It is worth thinking about the other way round.
Three nights
One city, one neighbourhood, one museum. Do not add a day trip. Best for cities under an hour from their airport.
Five nights
One base plus two excursions, or a short beach week. Enough to relax, not enough for two destinations, whatever the itinerary says.
Five nights is also the length where people most often try to squeeze in a second city, usually because the flights were already booked and a rental car made a day trip look easy on paper. In practice this adds a moving day in the middle of a trip that was meant to be restful, and it rarely feels worth it afterwards. If a second location genuinely matters, it is usually better to drop to a shorter first stop and give the second place two full nights rather than splitting five nights unevenly across two half-formed visits.
Seven nights
The classic beach week, or a city plus a genuine second location. This is where a rental car starts to pay for itself.
Fourteen nights and over
Now you can move. Two or three bases, longer distances, and space for the days that go wrong without ruining the trip.
People often build the itinerary first and the length second, which is backwards. Decide what kind of trip you want, a single relaxed base or a multi-stop tour, and let that decide the nights, rather than squeezing an ambitious plan into whatever leave you have left. A five night trip with a seven night ambition is the single most common source of holiday disappointment reported after the fact.
Travel time also eats into short trips disproportionately. A three hour flight each way on a three night trip removes a full day from a plan that only had three to begin with. On anything under five nights, treat the destination's distance as part of the length calculation, not a separate line item, or the numbers will not add up.
A week is long enough to build in one deliberately slow day without feeling like you are wasting the trip, which is exactly the day most itineraries planned for three or five nights cut first. Put that day roughly in the middle rather than at the start or end, since the middle is when a running total of walking and early starts tends to catch up with people, well before jet lag or pre-trip tiredness gets blamed instead. A rental car earns its cost on a seven night trip mainly because one slow, unplanned drive becomes possible without disrupting the rest of the schedule.
A useful way to sequence a seven night trip is to front load the more demanding days and leave the back half lighter. Arrive, settle in for a day, then take on the city touring, the excursions and anything requiring an early start in the middle of the week while energy is highest. Save the final two or three days for the beach, the pool or the parts of the trip that ask little of you, since this is also when packing and the return flight start weighing on people's minds. Trips that save the most demanding day for day six or seven tend to feel rushed at the end regardless of how well the earlier days went.
Matching length to destination type
Some destinations reward short trips and punish long ones, and the reverse is also true. A single lively city with a strong food and culture scene can sustain three or four nights well but starts to feel repetitive by night seven unless you add day trips. A quiet island or coastal region works in the opposite direction, three nights barely lets you unwind, while seven or more lets the pace do its job.
Before booking, ask what the destination actually offers beyond the headline attraction. If the honest answer is one main sight and pleasant surroundings, keep the trip shorter and consider pairing it with a second base. If the answer is a whole region worth exploring at a walking or driving pace, the longer end of the scale will feel worthwhile rather than padded.
A common mistake is choosing the length based on flight cost alone, then discovering the destination cannot fill it. A cheap five night fare to a small coastal town with one real beach and little else can leave two or three days feeling stretched thin, while the same five nights in a lively city with layered neighbourhoods disappears without anyone noticing the time pass. Before comparing fares, spend a few minutes listing what an average day would actually involve for the length you are considering. If the list runs out before the nights do, either shorten the trip, add a second base, or pick a different destination that better matches the time available.
In short
Match the ambition to the nights. Almost every disappointing trip is a seven night plan crammed into five.